Sublead vs Brevo: an alternative for the lead magnet, not for the emails
Brevo is an emailing and CRM platform: campaigns, SMS, automation, sign-up forms. Sublead is not an emailing tool and does not replace it. It publishes a lead magnet as a web page with its opt-in page, free, with unlimited lead magnets and contacts. In Brevo, landing pages come with the Standard plan (from $18/month, one page included) and the lead magnet itself is made somewhere else. No integration links the two today.
Looking for a Brevo alternative usually means one of two things. Either you want another tool to send newsletters, and Sublead is not that. Or you have a guide to give away, you opened Brevo to set it up, and found that the page, the file and the delivery email are three separate jobs.
This comparison is for the second case. Brevo does things Sublead never will, and they come first below. One limit should weigh in your choice: nothing connects the two tools yet.
Choose Sublead if
- You have a guide, a checklist or a video lesson to give away and no page to put it on.
- You would rather not move to a paid plan to get a landing page.
- You publish free resources often and want each one to have its own link and its own numbers.
- You want readers to see the content the second they sign up, without waiting for an email.
Choose Brevo if
- You need to send newsletters, campaigns or SMS. Sublead sends none of them.
- You want multi-step automations and A/B tests on your campaigns.
- Every sign-up has to land in Brevo on its own: a Brevo form does that, Sublead has no connection to Brevo.
- You send transactional emails from a store or an app.
Sublead vs Brevo, point by point
Brevo's column comes from its own website, read on November 13, 2026. If something has changed since, write to info@sublead.io and we will correct it.
Sublead and Brevo: the prices
Sublead
- Free · $0Unlimited lead magnets and contacts, opt-in pages, statistics, integrations. No card, no time limit.
- Pro · $29/month, or $24/month billed yearlyOptional: your own domain, pages without the Sublead badge, email sequences.
Brevo
- Free · $0Free forever, no credit card. Up to 300 emails per day once the account is approved for sending.
- Starter · From $9/monthFrom 5,000 emails per month. Email and SMS, sign-up forms. Removing the Brevo logo from emails costs $10.80/month more.
- Standard · From $18/monthMarketing automation, A/B testing, landing pages (1 page included), no Brevo logo on emails.
- Professional · From $499/monthFrom 150,000 emails per month, 10 seats, WhatsApp, pop-ups, mobile and web push.
Brevo's free plan is free forever, asks for no card, and lets you send up to 300 emails a day once the account is approved. Paid plans are priced by email volume: Starter starts at $9 a month for 5,000 emails, Standard at $18, Professional at $499. Yearly billing takes 10% off. Removing the Brevo logo from your emails costs $10.80 a month on Starter and is included from Standard.
For a lead magnet, the line to read is landing pages: they appear in the Standard plan, with one page included. Sign-up forms are in Starter's feature list. Sublead's free plan puts no count on opt-in pages, lead magnets or contacts. Pro ($29 a month, or $24 billed yearly) is optional and adds a custom domain, pages without the Sublead badge and email sequences.
If you keep Brevo for sending, that bill stays the same. Sublead only covers the page where people join the list, and that part can cost nothing.
The same lead magnet, made in each
With Sublead
- 1Write the lead magnet in Sublead's editor: headings, text, images, a video if it helps.
- 2Press Publish. The opt-in page is built from what you wrote.
- 3Paste the link under a video or in a bio. People sign up and read on the same page.
With Brevo
- 1Write and lay out the lead magnet in another tool, export it, and host the file where a link can reach it.
- 2In Brevo, create a sign-up form, or a landing page if your plan includes one.
- 3Write the follow-up email that carries the link and set it to go out when someone signs up.
- 4Test the path with your own address: form, email, link.
What Brevo does that Sublead does not
Brevo sends messages, which Sublead does not: email campaigns, transactional emails, SMS and, on its higher plans, WhatsApp, web push and pop-ups. The Standard plan adds automation workflows with several steps, A/B testing on subject lines and content, and reports by device and location. There is a sales side too, with pipelines. Sublead sends no newsletter and no campaign. If the question is which tool writes to your list every Tuesday, the answer is Brevo or another emailing tool such as Mailchimp or MailerLite.
Both tools can be driven from an AI assistant, for different jobs. Brevo's pricing page lists an MCP server for ChatGPT and Claude that manages campaigns and contacts. Sublead's MCP server lets Claude, ChatGPT or another MCP client create and edit lead magnets in your account, with the content written in Markdown.
What a lead magnet takes in Brevo
In Brevo, a lead magnet is three pieces you assemble yourself: a form or a landing page, a file made elsewhere, and an email that hands it over. Brevo covers the first and the third. Its forms can trigger a follow-up email as soon as someone signs up, which is the delivery. The content is your job, in a document or design tool, and so is finding a place to host it.
| The piece | With Brevo | With Sublead |
|---|---|---|
| The content | Made in another tool, hosted by you | Written in Sublead's editor |
| The sign-up page | A form (Starter) or a landing page (Standard) | Created from the document on Publish |
| The delivery | A follow-up email with the link | The document opens on the page after sign-up |
| What comes next | Campaigns and automations in Brevo | A button in the document, toward the destination you choose |
None of this is hard, but it is slow the first time and it repeats for every new resource. The guide on what an opt-in page needs covers what the sign-up page should contain.
What Sublead does instead
Sublead starts from the content. You write a document the way you would write a Notion page, with a banner, images, callouts, columns, tables and embedded video. Publishing gives you one link. Visitors land on an opt-in page that asks for a first name, an email and a consent checkbox, then the document opens in front of them. The date of each consent is kept.
Each lead magnet has its own statistics: views, sign-ups and conversion rate, day by day. The document also carries a button you set up, at the end, at the foot of each page or pinned to the bottom of the screen. That button is where a reader goes next: your offer, a booking page, a video. The guide on how to create a lead magnet walks through the writing part.
Can you use Sublead with Brevo?
No. Sublead's integrations today are Systeme.io and ClickFunnels, and Brevo is not among them. People who sign up through a Sublead page are kept in your Sublead contacts, with their first name, their email and the date they consented.
If your follow-up lives in Brevo automations and each new contact must enter one without you doing anything, use a Brevo form for that lead magnet. If what you lack is the page and the content, and the next step is a button toward your offer, Sublead does that part alone. The guide on the lead magnet funnel shows where each step sits.
Questions and answers
- Is Sublead an alternative to Brevo?
- Only for one job: publishing a lead magnet with its opt-in page. Sublead does not send newsletters, campaigns or SMS, so it does not replace Brevo as an emailing tool.
- Is Brevo free?
- Yes. Brevo has a free plan with no time limit and no credit card, and it allows up to 300 emails per day once the account is approved, as its pricing page stated on 13 November 2026.
- Can you build a landing page in Brevo?
- Yes, on the Standard plan (from $18/month), which includes one landing page. Sign-up forms are listed in the Starter plan (from $9/month).
- Does Sublead connect to Brevo?
- No. Sublead connects to Systeme.io and ClickFunnels. Contacts collected by a Sublead page stay in your Sublead contact list.
- How much does Brevo cost per month?
- Starter starts at $9/month for 5,000 emails, Standard at $18/month and Professional at $499/month, with 10% off on yearly billing. The price goes up with the number of emails you send.
- Can a lead magnet be delivered without sending an email?
- Yes. In Sublead the document opens on the page right after sign-up, so there is no delivery email to write or to wait for.
Sources
What this page says about Brevo was read on its own website on November 13, 2026:
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