Sublead vs Tally: an alternative to a Tally form for your lead magnet

Tally is a form builder, free with unlimited forms and submissions. Used for a lead magnet, a Tally form collects the email, then redirects to a freebie you made and hosted somewhere else. Sublead is not a form builder: you write the lead magnet as a page, press Publish, and one link both collects the email and shows the content. Choose Tally when you need a form, Sublead when you need the freebie and its opt-in page.

Create a free accountFacts checked on November 13, 2026

A Tally form can serve as an opt-in: an email field, a button, a redirect to a PDF in a cloud drive. It works, and it costs nothing. What it leaves to you is everything around the form: writing the freebie in another tool, hosting it, and making sure the link behind the form still opens six months later.

In Sublead, the document you write is the lead magnet, and the opt-in page is made from it. Sublead's pricing follows Tally's model: a free plan with no cap on volume and a paid plan for a custom domain and a page without the badge.

Choose Sublead if

  • What you give away is something to read or watch: a guide, a checklist, a short video lesson.
  • You would rather not make the freebie in one tool, host it in a second and gate it with a third.
  • You want readers to get the content on the page right after signing up, with a button at the end that leads to your offer.
  • Your emails go out from Systeme.io or ClickFunnels, and each sign-up should arrive there with a tag.

Choose Tally if

  • You need a form: a survey, an application, a registration, an order form that takes a payment.
  • You want conditional logic, file uploads or signatures.
  • Your responses should go to Google Sheets, Notion or Airtable, or through Zapier, Make or a webhook.
  • The freebie already lives on your site, and all you are missing is an email field in front of it.

Sublead vs Tally, point by point

Sublead
Tally
Price
Free plan
Yes, no time limit
Yes, no time limit
First paid plan
$29/month (Pro, optional)
From $24/month (Pro)
Lead magnets on the free plan
Unlimited
Unlimited forms
Contacts on the free plan
Unlimited
Unlimited submissions
Creating the lead magnet
How you build the lead magnet
A document editor, like a Notion page
A form builder; the freebie is made elsewhere
Opt-in page made for you
Yes, from the document, on Publish
A form you build yourself
Lead magnet hosted as a web page
Yes
No
Delivered right after sign-up
Yes, on the page, no email needed
By redirect or thank-you page, to a file hosted elsewhere
Going further
Sends contacts to your emailing tool
Systeme.io and ClickFunnels, with a tag
Through Zapier, Make or webhooks
Your own domain
Pro
Pro
Without the tool's badge
Pro
Pro

Tally's column comes from its own website, read on November 13, 2026. If something has changed since, write to info@sublead.io and we will correct it.

Sublead and Tally: the prices

Sublead

  • Free · $0Unlimited lead magnets and contacts, opt-in pages, statistics, integrations. No card, no time limit.
  • Pro · $29/month, or $24/month billed yearlyOptional: your own domain, pages without the Sublead badge, email sequences.

Tally

  • Free · $0Unlimited forms and submissions, payments, file uploads, conditional logic, a custom thank-you page, redirect on completion, integrations and webhooks. Tally branding stays on the forms.
  • Pro · From $24/monthThe pricing page shows $24 a month and 2 months off on yearly billing; the help center gives $29 a month. Removes Tally branding, adds custom domains, partial submissions, unlimited team members and a 30-day version history.
  • Business · From $74/month$74 a month on the pricing page, $89 in the help center. Adds data retention settings, email verification and a 90-day version history.

Price does not separate these two. Tally's free plan covers unlimited forms and unlimited submissions, with payments, logic and integrations included. Pro, shown from $24 a month on the pricing page ($29 a month in the help center), removes the Tally branding and adds a custom domain, along with team features.

Sublead's free plan has no limit on lead magnets or contacts either. Its Pro costs about the same, $29 a month or $24 a month billed yearly, and covers a custom domain, pages without the Sublead badge and email sequences. See Sublead's pricing for the detail.

The same lead magnet, made in each

With Sublead

  1. 1Write the lead magnet as a document: headings, text, images, an embedded video if you want one.
  2. 2Press Publish. The opt-in page (first name, email, consent checkbox) is made from the document.
  3. 3Share the link. Each person who signs up reads the document on the spot and appears in your contacts.

With Tally

  1. 1Make the freebie in another tool and host it where it has a public link: a PDF in a cloud drive, a page on your site.
  2. 2Build a form in Tally with a first name field and an email field.
  3. 3Set the form to redirect to the freebie's link on completion, or put the link on the thank-you page.
  4. 4Connect the form to your emailing tool through Zapier, Make or a webhook, then test the path from start to finish.

When you need Tally

You need Tally every time the thing you are building is a form. Surveys, client intake, event registrations, job applications, order forms with a payment at the end: Tally does all of these on its free plan, with conditional logic, file uploads and signatures. Sublead has one form, and you cannot change it: first name, email, consent. It asks no other question and takes no payment.

Tally also connects to more places. Its free plan sends responses to Google Sheets, Notion and Airtable, and to anything else through Zapier, Make or webhooks. Sublead sends contacts to two emailing tools, Systeme.io and ClickFunnels. If your stack depends on a spreadsheet or an automation tool, that difference matters.

What a Tally form leaves you to do for a lead magnet

A form collects the address; it does not hold the freebie. With Tally you still have to produce the guide somewhere, export it, upload it, copy its link into the redirect, and keep that file where it is for as long as the form is live. The file's link also works without the form, so anyone who receives it from a friend skips the sign-up.

For one lead magnetWith TallyWith Sublead
Where the freebie is writtenAnother toolIn Sublead
Where it is hostedA drive or your siteOn its Sublead page
How the email is asked forA form you buildThe opt-in page, made on Publish
How the reader gets itRedirect or thank-you pageShown on the page after sign-up

When you need Sublead

You need Sublead when the freebie still has to be written and put online. You write it in an editor that feels like a Notion page, with a banner, images, callouts, columns and embedded video, as one long page or as A4 pages. Publishing gives you the opt-in page without building anything, and the reader lands in the content as soon as they sign up.

The document also carries a call-to-action button that you configure: at the end, at the foot of each page, or pinned to the bottom of the screen. A redirect to a PDF in a cloud drive has no equivalent. If you have not written yours yet, the guide on how to create a lead magnet walks through it, and the list of lead magnet ideas helps you choose a format.

Using Tally and Sublead side by side

The two do different jobs, so many setups have room for both. Keep Tally for what needs answers: a survey sent to your list, an application for a coaching call, a feedback form. Use Sublead for what you give away. The call-to-action button of a Sublead document can point to any address, including a Tally form, so a reader can finish the guide and then apply.

If you are weighing other form tools for the same job, the comparison with Typeform for lead magnets covers the paid side of that family.

Questions and answers

Is Tally free?
Yes. Tally's free plan includes unlimited forms and unlimited submissions, as its pricing page stated on 13 November 2026. Pro, shown from $24 a month, removes the Tally branding and adds a custom domain.
Can I use Tally forms for a lead magnet?
Yes. Build a form with an email field and set it to redirect on completion to the freebie's link, or put that link on the thank-you page. The freebie has to be made and hosted in another tool.
Is Sublead a Tally alternative?
Only for lead magnets. Sublead publishes a document with its opt-in page and collects emails, free and without limits. It does not build surveys, logic or payment forms, so for those Tally stays the right tool.
Can I add my own questions to Sublead's opt-in form?
No. The opt-in page asks for a first name, an email and a consent checkbox, and nothing else. If you need to ask more, link the document's call-to-action button to a form.
Does Sublead cost more than Tally?
No. Both are free with no cap on volume, and their Pro plans are close: Sublead's is $29 a month, or $24 a month billed yearly, and Tally's pricing page shows Pro from $24 a month.
Where does the lead magnet live with each tool?
With Tally, in a place you choose and manage yourself, such as a cloud drive or your website. With Sublead, on the same page as the opt-in: the visitor signs up and reads it there.

Sources

What this page says about Tally was read on its own website on November 13, 2026:

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