Sublead vs Skool for lead magnets: a free page or a free group?

Skool is a platform for communities and courses: members join a group, follow courses and attend live calls, and the group owner pays $9 or $99 a month after a 14-day trial. Sublead does something smaller: you write a lead magnet as a page, publish it, and share a link that collects email addresses, for free. It hosts no community and no course. A free Skool group suits an offer people come back to, and a Sublead page suits a guide or a checklist they read once.

Create a free accountFacts checked on November 13, 2026

A free Skool group can serve as a lead magnet. The pitch under the video becomes "join my free group", and the group holds a starter course and a few templates. It asks more of the visitor than a guide does: they have to join, and the offer only pays off if they come back, where a guide takes an email address and ten minutes.

This page compares the two for that one use: giving something away to start a relationship. If you want to see what a guide, a checklist or a template can look like before choosing, go through the lead magnet examples.

Choose Sublead if

  • You have one resource to give away, and no plan to run a group every week.
  • You want the email address of each reader, in your own contact list.
  • You do not want a monthly fee for a free offer.
  • Your audience should get the content right away, without joining anything.

Choose Skool if

  • The community is the product: members talking to each other is what you sell.
  • You teach a course with lessons, videos and live calls, and want it next to the discussion.
  • You plan to charge for membership, now or after a free tier.
  • You have the time to answer members and keep a group alive.

Sublead vs Skool, point by point

Sublead
Skool
Price
Free plan
Yes, no time limit
No, a 14-day trial
First paid plan
$29/month (Pro, optional)
$9/month (Hobby)
Lead magnets on the free plan
Unlimited
No free plan
Contacts on the free plan
Unlimited
No free plan (unlimited members on Hobby)
Creating the lead magnet
How you build the lead magnet
A document editor, like a Notion page
A group: a community with its courses
Opt-in page made for you
Yes, from the document, on Publish
A join button; one membership question can ask for an email
Lead magnet hosted as a web page
Yes
Inside the group, for members
Going further
Sends contacts to your emailing tool
Systeme.io and ClickFunnels, with a tag
Membership answers, through Zapier

Skool's column comes from its own website, read on November 13, 2026. If something has changed since, write to info@sublead.io and we will correct it.

Sublead and Skool: the prices

Sublead

  • Free · $0Unlimited lead magnets and contacts, opt-in pages, statistics, integrations. No card, no time limit.
  • Pro · $29/month, or $24/month billed yearlyOptional: your own domain, pages without the Sublead badge, email sequences.

Skool

  • Hobby · $9/monthUnlimited members, courses, videos and live calls. 10% transaction fee on what you sell. 14-day free trial.
  • Pro · $99/monthThe same features, with a 2.9% transaction fee. 14-day free trial.

Skool has no free plan for the person who runs the group. Hobby is $9 a month and Pro is $99 a month, both after a 14-day free trial. The feature list is the same on both: unlimited members, courses, videos and live calls. What changes is the fee Skool takes when you sell: 10% on Hobby, 2.9% on Pro. A group can be free for its members, and the owner still pays the subscription.

Sublead is free for the creator and for the reader, with no limit on lead magnets or contacts. Pro, at $29 a month, is optional and adds a custom domain, pages without the Sublead badge and email sequences. The detail is on the pricing page.

The same lead magnet, made in each

With Sublead

  1. 1Write the lead magnet as a document: text, images, a video if you have one.
  2. 2Press Publish. The opt-in page is made from the document.
  3. 3Share the link. Each person who signs up reads it at once, and their address is in your contacts.

With Skool

  1. 1Start a group on Skool (14-day trial, then $9 or $99 a month).
  2. 2Set the group's pricing to Free so members join at no cost.
  3. 3Turn on Membership questions and add one with the email address answer type.
  4. 4Connect Zapier if you want those answers sent to your emailing tool.
  5. 5Fill the group with a first course, and keep showing up.

When a free Skool group is the right offer

A free Skool group is the right offer when people should stay, talk and learn over weeks. A group has its members, courses, videos and live calls, with no cap on members on either plan. It also handles money: a group can be free, paid by subscription, freemium with a free and a paid plan side by side, tiered, or sold as a one-time payment. Sublead does none of this. It hosts no community, no course, and takes no payments.

A free group also works as a first step toward a paid one. Someone who joins sees your teaching, the other members and the paid tier one click away. If that is your model, Skool holds the whole path, and a separate lead magnet page adds little.

When a lead magnet page is the right offer

A page is the right offer when what you give away is a document. A meal plan, a checklist, a short guide: the reader wants it now and has no reason to come back every day. On Sublead they type a first name and an email, tick the consent box, and read, with nothing to join. Creating the lead magnet takes as long as writing it.

The email address is the other difference. On Skool, a person joins the group, and the group is where you reach them. You can ask for an email through a membership question (three questions at most, one of them of the email type) and forward the answers to another tool with Zapier. On Sublead, the email is the sign-up itself: every reader is a contact, with the date they gave consent, and you can send new contacts to Systeme.io or ClickFunnels with a tag.

A free group also needs upkeep that a page does not. A new member who finds no recent posts has little reason to stay, so someone has to keep posting and answering. A published lead magnet asks nothing more of you: it collects addresses for as long as you share the link.

Using a lead magnet to fill a Skool group

The two can follow each other. The lead magnet goes under the video and collects the email. At the end of the document, the call-to-action button points to your Skool group, free or paid. Readers who want more join the community, and those who do not are still on your list. Sublead has no Skool integration: the link between them is that button, and its destination is any address you choose.

That order also leaves you with the email addresses. Members of a Skool group are reached inside Skool, while the contacts a lead magnet collects are people you can write to directly, which is the subject of the guide to building an email list.

Questions and answers

Is Skool free?
Not for the person who runs a group. Skool offers a 14-day free trial, then Hobby at $9 a month or Pro at $99 a month, as its pricing page stated on 13 November 2026. Members can join a group for free if the owner sets it that way.
Can I use a free Skool community as a lead magnet?
Yes, a group can be set to free. It suits an offer people come back to. For a guide or a checklist read once, a page with an opt-in form is simpler, and it gives you the email address directly.
Is Sublead an alternative to Skool?
Only for giving away a resource in exchange for an email address. Sublead hosts no community and no course, and takes no payments. For those, Skool is the right kind of tool.
Does Skool collect the email addresses of members?
A group owner can add up to three membership questions, one of which can be of the email address type, and forward the answers to another tool with Zapier. On Sublead the email is asked on the opt-in page of every lead magnet.
How much does Skool take on payments?
The transaction fee is 10% on the Hobby plan and 2.9% on the Pro plan, according to its pricing page. Sublead does not process payments at all.
Can I send Sublead readers to my Skool group?
Yes. The button at the end of a Sublead lead magnet can point to any address, including your Skool group. There is no integration between the two: it is a link.

Sources

What this page says about Skool was read on its own website on November 13, 2026:

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